I love looking at the week-over-week breakdowns and comparing segments of our audience (market, tenure, etc.) Thematic helps me understand what’s driving our metrics and what steps we need to take next.” 7. We get real-time signals on issues our customers are experiencing and early feedback on new features they love. Use resulting data in predictive analyticsĮmma Glazer, Director of Marketing at DoorDash, says, “Thematic empowers us with information to help make the right decisions, and I love seeing themes as they emerge. Reveal emerging trends in customer feedback Thematic is helpful when you need to:Īnalyze unstructured feedback data from across channelsĭiscover relationships and patterns in feedback Thematic helps you connect feedback from different channels, uncover themes in customer experience data, and run sentiment analysis-all to make better product decisions. Text analysis in action, with Thematic How Thematic analyzes qualitative data Thematic's AI-driven text feedback analysis platform helps you understand what your customers are saying-and why they’re saying it. It helps bring all your research planning, source data, analysis, and reporting together, so you can not only share the final results but all the supporting work that helped you get there.” 6. Kathryn Rounding, Senior Product Designer at You Need A Budget, says, “Dovetail is a fantastic tool for conducting and managing qualitative research. You can:ĭiscover meaningful patterns in textual dataĬollaborate on customer research through one interface If you need to present your findings to the team, the platform makes it easy to loop in your teammates, manage access rights, and collaborate through the interface. Transcription and analysis of an interview with Dovetail How Dovetail analyzes qualitative dataĭovetail’s charts help you easily quantify qualitative data. Markup offers tools for transcription and analysis of all kinds of qualitative data, and is a great way to consolidate insights. For qualitative data analysis, you’ll need Markup. It offers three core tools: Playback, Markup, and Backstage. Dovetailĭovetail is a customer research platform for growing businesses. It is designed to help you get the data you need without asking unnecessary questions.” 5. In real-time, as you develop your surveys, you are given insights into how your data can be analyzed. Understand emotions and sentiment behind customers’ wordsĪct immediately based on the results provided through various integrationsĪ user in project management shares, “The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. The platform also allows you to:Ĭollect customer feedback through various channels You can gather and analyze qualitative data, then immediately share results and hypotheses with stakeholders. Qualtrics helps teams streamline multiple processes in one interface. Qualtrics customer data dashboard How Qualtrics analyzes qualitative data It helps validate product ideas, spot gaps in the market, and identify broken product experiences, and the tool uses predictive intelligence and analytics to put your customer opinion at the heart of your decision-making.
Qualtrics CoreXM lets you collect and analyze insights to remove uncertainty from product development. The platform offers a range of tools, but we’ll focus on Qualtrics CoreXM here. Qualtrics is a sophisticated experience management platform. One of Quirkos's users says, “The interface is intuitive, easy to use, and follows quite an intuitive method of assigning codes to documents.” 4. Identify keywords and phrases in survey responses and customer interviews Quirkos displays side-by-side comparison views to help you understand the difference between feedback shared by different audience groups (by age group, location, gender, etc.). Quirkos analytics report How Quirkos analyzes qualitative data NVivo is best for tech-savvy customer experience and product development teams at mid-sized companies and enterprises.
It’s a more technical solution than Cauliflower, and requires more training. NVivo is one of the most popular qualitative data analysis tools on the market-and probably the most expensive. One of Cauliflower’s customers says, “ great for visualizing the output, particularly finding relevant patterns in comparing breakouts and focussing our qualitative analysis on the big themes emerging.” 2. Visualize results and share them with your team Identify and prioritize product testing initiatives Ready-made visualizations help identify themes in customers’ words without reading through every review, and make it easy to:Īnalyze customer survey data and answers to open-ended questions Cauliflower analytics dashboard How Cauliflower analyzes qualitative dataĬauliflower’s AI-powered analytics help you understand the differences and similarities between different pieces of customer feedback.
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